Revista Presei - Mitsubishi News -

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Mitsubishi, marque SUV au sein de l’Alliance ?

http://www.leblogauto.com/2017/03/mitsu ... iance.html



Les quelques interviews donnés récemment par quelques responsables actuels et futurs de Mitsubishi pointent tous dans une même direction : la légitimité de Mitsubishi dans les SUVs au même titre que Land Rover et Jeep.

Si le Range Rover est considéré comme le père des tout-terrain luxueux, le lancement du premier Shogun/Pajero a marqué un tournant dans l’univers du x4 en offrant pour la première fois un 4×4 avec les prestations d’une voiture de tourisme. Fier d’un passé riche en tout-terrains, le constructeur serait aussi légitime que Land Rover et Jeep. C’est ce qu’a expliqué le responsable communication chez Mitsubishi Europe, Daniel Nacass, à un confrère australien.

« Nous avons un pedigree remontant à 1936 avec le PX-33. Il existe seulement trois marques avec cet historique, nous, Jeep et Land Rover », a-t-il déclaré. « Par exemple, toutes les Jeep, même celles basées sur une plateforme Fiat, offrent des aptitudes tout-terrain. Quand Land Rover a conçu l’Evoque Cabriolet, les ingénieurs se sont assurés de sa rigidité », a-t-il ajouté.

Futur responsable de la stratégie produit chez Mitsubishi, Vincent Cobee, a évoqué les mêmes propos dans un interview donné à un confrère américain. Cobee a déclaré « qu’il y a de vraies icônes chez Mitsubishi, et que Pajero est l’un d’entre eux ». Quand Cobee a travaillé sur la construction d’un péage aux Phlippines, son véhicule de déplacement était un Pajero dont il a gardé un très bon souvenir. Pour le futur responsable de la stratégie produit du constructeur japonais, Mitsubishi a une carte à jouer dans ce segment.

FCA a sa marque de SUV avec Jeep, GM a GMC, Land Rover a une position privilégiée, alors pourquoi pas Mitsubishi ? Avec ses 12 victoires au Dakar sur 26 participations, la marque est légitime. Reste maintenant à développer une gamme complète et cohérente.



Source: Caradvice, Forbes

Source photo : Mitsubishi

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Would A 1991 Mitsubishi 3000GT VR-4 Manual With 6k Miles For $18,800 Interest You?

http://www.carscoops.com/2017/03/would- ... -vr-4.html

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http://europe.autonews.com/article/2017 ... heast-asia

Mitsubishi open to helping Renault in Southeast Asia

GENEVA -- Mitsubishi is open to rebadging and selling models from alliance partner Renault in Southeast Asia. It's one way the newest member of the Renault-Nissan alliance could create synergies with its partners, Mitsubishi Chief Operating Officer Trevor Mann told Automotive News Europe.

“Renault is almost non-existent in Southeast Asia,” Mann said at the auto show here this month. “If it made sense for Mitsubishi to cross badge a Renault product in Southeast Asia that could be an interesting discussion.”

Mitsubishi also has a more dominant presence than Nissan in much of Southeast Asia. Mann said the company's strength in places such as Thailand, where it has three factories that have produced more than 3 million vehicles, could be used to help boost Nissan's market share and its bottom line.

For instance, Mann told Reuters the two companies are studying joint production of pickup trucks in Southeast Asia. Mitsubishi, which builds the Triton pickup in Thailand, could supply Nissan with its next-generation Navara pickup. Nissan currently builds the Navara for local sales in Thailand.

“If you look at our cost performance in that region, we are the benchmark within the alliance," Mann said. "Our cost-base on pickups is better than Nissan's."

Mitsubishi's pickup architectures are likely to become the basis for future alliance models, added Mann, who was formerly Nissan's chief performance officer but was dispatched by CEO Carlos Ghosn to help turn around Mitsubishi after Nissan paid $2.3 billion for a 34 percent controlling stake in the scandal-hit company last October.

Mitsubishi's admission that it cheated on fuel-economy ratings for several nameplates sold in Japan opened the door for Nissan to make the move. The two companies expect the deal to lead to combined savings of 49 billion yen ($473.2 million) in the 2017 fiscal year that ends in March 2018.

Reuters contributed to this report


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http://www.carscoops.com/2017/03/mitsub ... nault.html

Mitsubishi Might Sell Rebadged Renault Vehicles In Southeast Asia

After it moved under the Renault-Nissan Alliance's umbrella last October, Mitsubishi could help increase the French brand's sales in Southeast Asia.

Now, they have an interesting plan to do so, according to the Mitsubishi COO, Trevor Mann, who recently spoke to AutoNews on the subject, confirming that the Japanese company could actually sell re-badged Renaults in this market.

"Renault is almost non-existent in Southeast Asia. If it made sense for Mitsubishi to cross badge a Renault product in Southeast Asia, that could be an interesting discussion", he said.

Trevor Mann, who used to be Nissan's chief performance officer, but was appointed by CEO Carlos Ghosn to help turn around Mitsubishi after last year's acquiring of a 34 percent controlling stake, for which Nissan paid $2.3 billion, confirmed that the two companies are looking into joint production of pickup trucks in Southeast Asia.

"If you look at our cost performance in that region, we are the benchmark within the Alliance. Our cost-base on pickups is better than Nissan's", Mann told Reuters earlier this month.

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1998 Mitsubishi Pajero Evolution Has A Cool Story To Tell

http://www.carscoops.com/2017/04/1998-m ... n-has.html

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Mitsubishi Motors implineste 100 de ani de existenta-100% Japonia

http://www.autolatest.ro/stiri-masini/m ... 00-japonia

Istoria automobilelor Mitsubishi a inceput acum 100 de ani, in 1917, o data cu prima serie de autovehicule produse vreodata in Japonia, intr-un numar de 22 de unitati.



De-a lungul celor 100 de ani de la apariția Model A, primul model Mitsubishi ce a purtat emblema celor 3 diamante,Mitsubishi a lansat constant pe piata solutii cu puternic impact in conservarea energiei si a resurselor, punctand totodata realizari notabile la nivel global, atat prin implicarea in sporturile cu motor (Dakar, WRC, etc), cat si prin inovatiile tehnologice implementate in premiera mondiala in productia de serie (primul autovehicul de serie 100% electric: “i-MiEV”;primul SUV Plug-in Hybrid Electric Vehicle din lume: “Outlander PHEV”, etc).




Pentru urmatorii 100 de ani, viziunea Mitsubishi Motors Corporation este aceea de a contribui la imbunatatirea comunitatii globale si de a asigura plus valoare in industria automobilistica prin autovehiculele sale.

În 1978 își face apariția prima generație L200. Modelul care s-a vândut până în prezent, prin generații succesive, în mai mult de 4,000,000 unități la nivel mondial.

În 1979 Mitsubishi Motors Corporation a început să exploreze un segment nou creat, SUV-ul pentru petrecerea timpuluiliber - prima piesă din acest concept fiind modelul Pajero.

În 1983 are loc prima participare la competiția Paris-Dakar. De la intrarea iniţială în Dakar, Pajero a acumulat un palmares de 26 de curse, cu care nu se poate mândri nici un alt SUV, incluzând un total de 12 victorii în raliul Dakar începând cu anul 1985 (dintre care 7 victorii au fost consecutive) şi 4 Cupe Mondiale FIA pentru Raliuri Cross Country.

În 2001 Mitsubishi Motors prezenta concept car-ul “ASX”, precursorul lui Outlander, model care a reprezentat și prima abordare a mărcii pentru segmentul "crossover”.



În 2006, la exact 40 de ani de la demararea cercetării Mitsubishi în domeniul mașinilor electrice, Mitsubishi Motors Corporation a anunțat programul de cercetare si dezvoltare al autovehiculului electric “i MiEV”, ca mai apoi acesta să devină în iulie 2009 prima mașină electrică de serie a unui producător important.

Pentru a sarbatori implinirea celor 100 de ani, M Car Trading, importatorul oficial Mitsubishi Motors in Romania, lansează pe piata o Editie Limitata “100 de ani de istorie Mitsubishi” a celor mai apreciate modele din gama actuala Mitsubishi Motors, modelele ASX, Outlander si L200.

https://www.youtube.com/watch?v=OA0-k6-UzxY

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Mitsubishi To Debut 2018 Outlander Sport At NY Auto Show

http://www.carscoops.com/2017/04/mitsub ... ander.html

New York: 2018 Mitsubishi Outlander Sport

http://www.leftlanenews.com/new-york-20 ... 95351.html

Junkyard Gem: 1995 Mitsubishi Diamante Station Wagon

http://www.autoblog.com/2017/04/04/junk ... ion-wagon/

Mitsubishi Motors US Auto Sales March 2017

http://www.theautochannel.com/news/2017 ... march.html

Your Car Is Probably Too Big

http://jalopnik.com/your-car-is-probabl ... 1794024315

Here's Every* Car That Shares A Name With A TV Show

http://jalopnik.com/heres-every-car-tha ... 1794006154

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This 650 WHP Mitsubishi Evo Is Like A Punch In The Face

http://www.carscoops.com/2017/04/this-6 ... -like.html

New look Outlander has the same strong heart

http://www.iol.co.za/motoring/road-test ... rt-8525126

Mitsubishi ASX Cool Edition: The Art of Seduction

http://www.warsawvoice.pl/WVpage/pages/ ... 91/article

Plug-in electric car sales in Canada, March 2017: Chevy charges ahead

http://www.greencarreports.com/news/110 ... rges-ahead


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Mitsubishi COO Mann looks to reduce reliance on SUVs in Europe

http://europe.autonews.com/article/2017 ... FB486F7328

Carlos Ghosn's first steps after Nissan took a controlling stake in scandal-hit Mitsubishi Motors last October were to install himself as chairman and to appoint Trevor Mann, then Nissan's chief performance officer, as Mitsubishi's chief operating officer. The British executive faces the complex task of integrating the Japanese automaker into the Renault-Nissan alliance and addressing Mitsubishi's heavy reliance on SUVs in Europe. Mann outlined his plans to overcome those challenges in an interview with Automotive News Europe Correspondent Nick Gibbs.

The launch of the Eclipse Cross between the ASX and Outlander gives Mitsubishi four SUVs in Europe. Could Mitsubishi become an SUV-only brand?

You can sell just one type of vehicle, but you've also got to look at what doors that closes. If people like your cars they will likely buy more than one of them for the family, so we've got to make sure we've got a relevant and coherent offering.

What percentage of your European sales are SUVs?

We were 77 percent last year if you include pickups.

Mitsubishi's approach to models has been all over the place. Does it need to be more focused?

It has been a bit inconsistent. I think we need to be quite focused in terms of where we want to go in the future.

Mitsubishi has said a new EV is coming. Will that car be switched to Nissan EV technology?

This is something we are looking at now.

Can you produce cars in Nissan factories?

It's under consideration. We have about 20 cross-company teams working on technological, regional and functional access to understand how we can help each other.

Plug-in hybrids are one of Mitsubishi's strengths while Nissan has never been that enthusiastic about the technology. Will that change?

Mitsubishi is the world's No. 1 plug-in hybrid manufacturer. This year we're looking at [selling] more than 100,000 units. The technology we use is very good. We are seeing more plug-in hybrids coming into the market, but we still have a unique offering. It's a fundamental part of our future strategy. When we talk about synergies, this is something that we can offer Nissan so that Nissan doesn't have to develop its own.

Does Mitsubishi need to expand the number of markets it's in?

One of Mitsubishi's strengths - as well as one of its weaknesses -- is that we're in almost every major market -- the U.S., China, Southeast Asia, Europe, Russia. Personally, I don't think we're punching at our weight in Europe. I've got higher expectations. We're certainly not punching at our weight in the U.S. or China. If you look at what our brand can deliver, we've got a 15 percent market share in the Philippines, 8 percent to 9 percent in Indonesia, 8 percent in Thailand, 7 percent to 8 percent in Australia. That's what our ambition should be.

Do you need to leave any markets?

Once you're in, you're in. If you start to be in and out, you have problems with investors and customers, so we're in. What we've got to decide is where the growth is coming from in the short to midterm. We can't fight all corners, but we can say, "These are priority markets."

What are the achievable synergies between the two companies?

We are already shipping cars on the same transporters and the same boats. We are also talking about how to converge on vehicle technologies. For full convergence, you just need to look at Nissan and Renault to see how long these things can take. That being said, we've got the benefit of understanding what went wrong [while converging Renault and Nissan], why it took so long and how we can do it quicker.

What can Nissan do for Mitsubishi?

It can provide scale as well as access to platforms, powertrains and advanced technology that a company of 1 million units may find difficult to invest in.

And vice versa?

What Mitsubishi can bring to Nissan is 1 million units, 4x4 technology, the technology for the body-on-frame vehicles, such as the Pajero Sport SUV and the pickups, and plug-in hybrid technology. We also are extremely strong in Southeast Asia, so we can help Nissan grow there also.

Meet the COO
Name: Trevor Mann
Title: Mitsubishi Chief Operating Officer
Age: 56
Main Challenge: Creating synergies between Mitsubishi and its new alliance partners in less time than it took for Renault and Nissan to work together effectively.

Could you, as Renault does with Dacia, rebrand Nissan or Renault models to strengthen Mitsubishi in markets were its sales are weak?

I'm not a big fan of cross-badging. You can convince yourself it's a good idea, but convincing the customer is more difficult. If you look around the industry, the examples of where it works are few and far between. It works for LCVs [light commercial vehicles] because the reason for purchase is not necessarily the brand, but more the sense of comfort you get with your dealer and network.

Is cross-badging most suited in emerging markets?

It's ideal when one brand is really strong and the other brand doesn't have a strong presence. For example, Renault is almost non-existent in Southeast Asia, so if it made sense for Mitsubishi to cross-badge a Renault product there that could be an interesting discussion.

What are Mitsubishi's core strengths?

SUV and 4x4 technology. That's what many people come to Mitsubishi for. That's not to say we will close the door on everything else, but we've got to build a platform on our strengths. Do that and we can afford a lot of nice-to-haves. If you look at other brands of similar or perhaps double or three times our size, you'll see that three to four cars can be 60 percent to 85 percent of their sales. That's where we need to be. Then you're generating volume, revenue and brand strength, so people understand what you are because they're seeing a relatively coherent family of vehicles.

Is an electric car one of those nice-to-have models or a core model?

I think it's necessary.

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New Nissan Boss Wants Mitsubishi To Become A Key Player In U.S.

http://www.carscoops.com/2017/04/new-ni ... hi-to.html

Nissan's new chief executive, Hiroto Saikawa, has bold plans for the company in post-Carlos Ghosn times.

Saikawa took office on April 1 and among his most immediate priorities are to expand the presence of Mitsubishi - Nissan's global partner - in the United States while also re-focusing Nissan's electric vehicle efforts.

During an interview with Automotive News, the new chief executive revealed his hope that Mitsubishi's global sales can double and that it can make significant inroads in the U.S. and ultimately rival the sales of Subaru.

“They are now a 1 million [unit] company. Easily they can grow to 1.5 million, hopefully 2 million. Having a partner [that is] a 2 million company is much better than having [one that is] a 1 million company.

“My first wish is that they should start growing, rapidly, and they should regain ground in the U.S. as soon as possible,” he said.

Saikawa ruled out the possibility of Nissan selling Mitsubishi-badged vehicles in America but did reveal that as Renault isn't a player in the U.S., there's an opportunity for it to supply cars to Mitsubishi.

Alongside his plans for Mitsubishi, Saikawa also said that the Japanese marque is pushing forward with its electric vehicle plans and will reveal an overhauled Leaf next year. Before 2020 comes around, Nissan will unveil an all-new electric vehicle with a range of around 300 miles (482 km).

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Mitsubishi Triton updated for M'sia - 7 airbags, Active Stability Control standard for Adventure variants

https://paultan.org/2017/04/05/mitsubis ... -variants/

Mitsubishi ASX gets yet another facelift, debuts in NY

https://paultan.org/2017/04/06/mitsubis ... uts-in-ny/

2017 Mitsubishi Triton receives ESP, seven airbags and five-year/200,000 km warranty - RM77k-RM131k

https://paultan.org/2017/04/07/2017-mit ... -malaysia/

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Mitsubishi Outlander PHEV takes a big step towards petrol-free driving

http://www.stuff.co.nz/motoring/lifesty ... ee-driving